Vodacom introduces VodaMedia to deliver affordable digital marketing

As the world is increasingly going digital, many businesses are seeking opportunities to stand out among the online crowd. VodaMedia is a new division of Vodacom Business, which provides products, tools and services for SMEs to make greater use of digital marketing channels and maximise the value they deliver.

VodaMedia’s affordable digital advertising and market solutions have been developed to create brand awareness, drive website traffic, build customer loyalty, and help grow sales by giving businesses full access to all Vodacom media channels, which includes text, display, video and audio advertising. Clients also have access to media experts to assist them with producing a marketing message and an advertising strategy, as well as training.

“Capturing an audience in the virtual marketplace requires an effective digital marketing strategy, but often small businesses are daunted by the process, unsure how to proceed and where to allocate their budget. With a massive reach and access to multiple online channels, VodaMedia has evolved in the last 10 years into a digital marketing and advertising powerhouse to assist SMEs with affordable solutions so that they can make their mark in the digital landscape,” says Zunaid Parker, Executive Head of Digital Media and Advertising at Vodacom.

As part of Africa’s largest teleco company, with more than 45% share in the South African market, VodaMedia offers clients a reach of more than 34 million people with over 2 billion impressions per month on its Vodacom-owned and managed digital channels.

In a partnership with Facebook, Vodacom has launched eziADS under the VodaMedia portfolio, which offers SMEs a structured media package that includes advertising on Facebook, as well as on Vodacom digital platforms. With eziADS, clients are able to book media based on their business objectives, such as brand awareness or generating sales leads, with the convenience of using only one booking platform. To provide additional support to clients, the eziADS Ad Builder and Academy Portal is a tool to help guide and educate clients in choosing what advertising package is best for them.

“This is an exciting collaboration between Facebook and Vodacom to support SMEs in making sure every click counts when it comes to exposure online. We know that in these tough times, small businesses are needing cost-effective marketing campaigns. With Facebook advertising through eziADS, a small investment can go long way, as the social media platform offers businesses the opportunity to affordably target specific audiences over an enormous reach with limitless tracking capabilities,” says Nazeer Suliman, xxxx Facebook.

To celebrate the collaboration between Vodacom and Facebook, businesses that book any advertising packages in the next three months, qualify for a 30% discount. The offer is valid until 31 May 2021.

“The introduction of VodaMedia is in line with Vodacom’s vision of becoming a leading digital company with the customer at its heart. Exciting partnerships with tech giants such as Facebook reaffirm this commitment in offering the latest technology services and tools, so that our small business sector in South Africa can grow and participate effectively in the new digital reality,” concludes Parker.